After creating many branding pieces for HBO over several years, we had a pretty good handle on their sound. So when HBO decided to create these IDs to air in front of their biggest shows, concerts, and events, they came to us. These IDs became some of the most-played on HBO, and continue to play in a modified form.
It’s big, but not too big. It’s important, but not too important. It’s hip, but not too hip. And it’s memorable.