It Ain’t Rocket Science

It Ain’t Rocket Science

The Spot:
Time Warner Cable’s Connect a Million Minds is a five-year philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math, which puts our children at risk of not competing successfully in a global economy.  “It Ain’t Rocket Science,” a new series created by Time Warner Cable as part of the Connect a Million Minds initiative.

Our friends at The Nation built this amazing 3D animation, a fun machine that’s part robot, part chemistry lab and part rocket. The thinking behind the remix was to make these complex concepts more approachable to tweens and to engage them.  It ain’t rocket science but it’s pretty cool.

The Sound:
A playful mash-up of sound effects takes us through the various objects that the rocket to a microscope and beyond, while the music brings up the energy, proving once again, E=mc2.

  • Sound Design
  • Original Music
  • Mix