ION Television

ION Television

The Brand:
The Brand Gallery designed the on-air look for ION in 2010, creating its signature orange/blue/black palette, and 3D/2D motion. ION returned to Brand Gallery for a refresh in 2013, who in turn turned to us to update the audio mnemonic and other audio branding elements.

The Sound:
We reset the existing tones of the mnemonic into a new setting, powerfully pop, with a bright and upbeat energy.  In addition, we built a library of sound design to accompany the visual motion, making the sonic toolkit infinitely update-able.