Back in 2013, Reelz came to us for a mnemonic to suit their rebrand. The network was switching up their programming, and it was all about the bling, the celebrities, and the paparazzi. We developed a 4 note melody for them, as well as some sound design, that wrapped up all their branding concepts in a sound lasting less than a second.
Three years later, Reelz is pivoting somewhat, concentrating on the darker side of celebrity: the unexplained deaths, the fights, and of course, the drugs. Our assignment was to come up with new audio branding, but we felt that Reelz had already invested three years into establishing a recognizable sound, so we adapted and re-jiggered, using the four notes in darker tones.